Canaan Cox found his music career in his genes. His dad writes music and his mom played in a band. He grew up in a large family of seven, always having an audience and that strong craving of attention. It wasn’t until he made the move to Nashville that he knew that he could make a name for himself.
“Nashville is definitely the place to create buzz in town, network, and get the ‘car out of the garage’ as my day would say,” Cox said. “Talent is necessary but I don’t think people understand how much of a business it is.”
The entrepreneur mindset was something that Cox had to find out through hard work and viewing himself as a brand/business.
“Once I got here I was off to the races,” Cox said. “Everyone’s story is different on how they got to where they are, I’m just still writing mine.”– Canaan Cox
Cox’s latest drop “He Loves Me” comes from his dad being his best friend. “From wrecking the Ford Bronco to jumping in the Jeep after football practice when I was playing termite football saying I wanted to quit, everything is true,” Cox said. “He’s a huge reason I continue to push hard at this career.”
Cox explained that his dad is the reason he is who he is today and there will never be enough time to explain how much he means to him.
Not only did Cox release “He Loves Me” in late June, but last week his new EP “Stilettos” dropped. “I wrote down everything I wanted to accomplish digitally this year,” Cox said. “I’ve finished the list, including this EP.”
Cox has been working on the EP “Stilettos” since November 2019 and couldn’t be more excited to share it with everyone.
“I focused more on what I specifically loved about music and put that magic into my own product,” Cox said. “This EP is the definition of Canaan Cox.” His craving for creativeness and different stages of his writing career is shown throughout the tracklist.
With the craziness of COVID-19, Cox also started his own production company, Wait For It Entertainment, focusing on helping other artists tell their stories. “With most of my music videos I direct, produce, edit and even choreograph,” Cox said. “I come from a musical theatre background but I’ve always loved being behind the camera.”
Cox is in production now for the music video of his EP’s title track “Stilettos”, which is coming out sooner than we think.
“Stilettos” is available to buy or stream on all digital platforms. Make sure to follow Cox’s social media for more updates.